Specifications include, but are not limited to: A. The Contractor shall develop and implement a campaign plan for each marketing initiative and campaign approved by KAB. B. The Contractor shall submit campaign plan components to designated KAB staff for approval. C. The campaign plan must include, but not be limited to, campaign proposals, a detailed cost management plan, a quality management plan, a staffing management plan, communications management plan, and a risk management plan. 1. The cost management plan must provide a month-by-month cash outlay projection for all expenditures under a resulting contract for all aspects of the campaign including but not limited to production, personnel, reimbursable expenses, and any other expenses required to meet the requirements in this RFP. 2. The Contractor shall not exceed the total budget specified by KAB. D. The Contractor shall determine and recommend the best strategies for reaching target audience in order to achieve the greatest overall impact for promoting and communicating the mission and messages of KAB and the Department for the most economical use of budgetary funds. E. The Contractor shall identify effective earned media opportunities and activities to deliver campaign messages and shall provide measurable evaluation methods for campaign outcomes. F. The Contractor shall provide a written assessment at the conclusion of each campaign that includes but is not limited to the impact of the campaign, earned media received, and a detailed post-buy analysis.
