Specifications include, but are not limited to: . The purpose of this marketing Campaign is to attract excellent employees— including sworn police officers, nonsworn Community Service Officers, social-workers called Community Support Liaisons, Emergency Communications and other professional staff. The Campaign will include digital marketing, videos, and marketing collateral. At minimum, the Campaign will have a robust Internet web presence. Ideally, the Campaign will include television, radio, and other media. Optimally, the Campaign will have a national scope and attract employees from throughout the United States. The Campaign must convey the values, history, and innovation that distinguish the BPD from other police departments. The Campaign must include efforts to recruit a diverse workforce reflective of Burlington’s community
