Specifications include, but are not limited to: The University System of New Hampshire (hereafter referred to as USNH or Owner) representing Keene State College is requesting proposals for Direct Mail and Digital Fundraising services. PROGRAM GOALS Increase Alumni giving to 10% by June 30, 2026 Increase donor retention first-to-second, second-to-third, and multi-year Increase number/percentage of donor upgrades Significantly exceed past results for Day of Giving Exceed past results for Athletics Giving Challenge Improve donor acquisition/reacquisition; Project includes originating creative concept (overarching themes for year) and content in collaboration with Keene State stakeholders; copywriting; photography and on-site interviews as needed to generate creative content; design, printing, NCOA, mailing and implementation. Project includes postal mail, email, web and social media content.
