Specifications include, but are not limited to: The primary objectives are to create a positive user experience, making it simple for visitors tofind and share information, book accommodations directly from the site, elevate the level of engagement and time spent on site, increase the level of repeat visits, drive signups for e-newsletters and travel guides, and increase overall site traffic. We strive to exceed industrystandard metrics such as time spent on site, bookings via the site, unique visitors and pageviews,etc.Current technology upgrades including fast-loading pages and dynamic content are critical, alongwith full accessibility compliance, ensuring a positive and engaging experience for each user.Proposers shall provide, in accordance with the terms and conditions set forth herein, a planincluding website refresh/design, development and ongoing maintenance services to theCorporation that may include, but are not limited to:●Development of a project plan, including timeline, for the entire scope of work with inputfrom internal team.●Development of strategic plan for organizing content around experiences that inspire,inform and drive action. This includes development of personas for target audience segments and use of these personas to further define site experiences and desired content.●Refresh or resign of www.VisitRhodeIsland.com where needed to create a seamless experience that includes (but is not limited to) the following features, elements and functionality
