Specifications include, but are not limited to: Mississippi State University is seeking a vendor to provide a text messaging platform that enables meaningful, secure communications between university staff and individuals. Potential populations in which the University will communicate through a texting system include current students, alumni, donors, and potential students. Multiple units across campus will need the functionality to meet their specific needs including online education, Career Center, The Learning Center, units within Student Affairs, Foundation Office, The Graduate School, Extension Service and possibly undergraduate admissions in the future. The University seeks a cost effective, convenient, and customizable solution. The system will need to be flexible in order to meet the needs of the various units and their populations which may include specific texts to individual students, alumni or donors as well as more general campaign or announcements to a broader audience.