Specifications include, but are not limited to: • Develop and execute an integrated marketing and communications strategy for workforce/talent attraction utilizing the data and insights of the Workforce Assessment. The strategy should be both short-term, length of contract, and long-term, for the next few years. • Media plans need to include both in-state and out-of-state attraction tactics. • Develop creative assets for a minimum of the top five (5) in-demand occupations in each sector. Assets will include social ads and digital. • Develop a social media strategy and provide the appropriate content (posts/images) for the industry to utilize in workforce/talent attraction. • Develop an online toolkit of assets that can be utilized by the industry of different sections for workforce/talent attractions. Toolkit should include but not limited to creative assets, best practices for social media, media buying strategies for small business, etc. • Provide monthly reports that include monthly activity, budget, campaign tracking, results and progress.
