Specifications include, but are not limited to: Prevention Campaign Enhance and coordinate existing Statewide Problem Gambling awareness campaigns. Developing and implementing a Department reviewed and approved plan for a Mass Reach Health Communication (MRHC) marketing campaign including but not limited to: Utilizing the Department’s existing video ads for Youth and adult Problem Gambling. Securing Department-approved, paid social media posts, targeting identified key audience sectors across the State. Coordinating with, and providing video ads to stakeholders, for publication on their websites and social media platforms. Stakeholders include but are not limited to: Coalitions; Casinos; State agencies; Behavioral health facilities; and Treatment network members. Posting and distributing relevant articles, studies, and links to Gambling resources on a regular basis. Gathering available data, including from Maine 2-1-1 to measure the penetration and impact of each advertisement. Analyze data and implement necessary refinements in the messaging and/or targeting of the advertisements to increase reach and effectiveness going forward. Implementing a Youth-focused MRHC marketing campaign during March, which is National Problem Gambling Awareness Month. Engage and connect with experienced stakeholders serving Youth. Research Youth-focused Problem Gambling campaigns in other states; and Gather and analyze the latest data and science regarding Youth Problem Gambling. Reviewing existing marketing materials and presenting suggested updates to the Department to ensure messaging remains accessible and uses stigma-free language. Education and Training Develop, produce, and update materials, as needed and approved by the Department, for use in educational opportunities, such as presentations, workshops, and webinars. Produce educational materials and provide coordination to key stakeholders regarding the use of such materials. Ensure educational materials include, but are not limited to: Creating and distribute at least six (6) new on-demand training modules for target groups such as Recovery Centers, community coalitions, clinicians, Self-Exclusion (SE) Sites, casinos, etc.
