Specifications include, but are not limited to: To obtain community input in preparation for procuring services to develop, implement, and evaluate chronic disease prevention and health promotion campaigns. A. PROJECT PLANNING AND STAFFING 1. The Offeror shall develop a task-by-task work plan and timeline detailing the project schedule, milestones, and resource requirements. The work plan and timeline shall be approved by the CDPHPD prior to implementation. 2. The Offeror shall identify a Project Coordinator who shall be the contact person authorized to interact with the CDPHPD and ensure that the project schedules and deliverables are being met. The Project Coordinator shall have a minimum of three (3) years of experience coordinating large-scale, culturally appropriate multi-media health promotion campaigns. 3. The Offeror shall identify other key project staff and project responsibilities. 4. The Offeror shall provide the following project planning and staffing deliverables: a. Task-by-task work plan and timeline, detailing the project schedule, milestones, and resource requirements, including project budget; and b. Staffing plan including project responsibilities. B. CAMPAIGNS DEVELOPMENT 1. The Offeror shall develop one (1) new and update creatives for two (2) existing culturally appropriate multi-media health promotion campaigns during the contract period. 2. During the course of the contract period, campaigns for the following program areas may be developed: a. Asthma b. Cancer c. Diabetes d. Heart Disease and Stroke e. Physical Activity f. Nutrition g. Early Care and Education h. School Health i. Tobacco Prevention and Cessation j. Worksite Wellness 3. Development of new campaigns shall require market research services. The Offeror shall conduct at least two (2) rounds of focus groups for each newly developed campaign. The initial round of focus groups shall provide formative research to understand the motivations and practices of the priority populations. This information will be used to identify messaging, creative approach, and media placement for the campaign. The second round of focus groups will be used to gather feedback on advertising assets, including tag lines, messaging, and creatives developed by the Offeror. The Offeror shall: a. Develop screeners, guides, surveys, proposed tag lines, messaging, and creatives for the focus groups;