All correspondence must be made through the Vendor Portal. Specifications include, but are not limited to: The MS4 permits require that the public education and outreach program: • Develop materials to educate targeted audiences on the impact of stormwater pollution. Topics may include water conservation, chemical application on lawns and landscaping, proper car wash procedures, proper disposal of paint and other household hazardous waste, recycling and trash pickup, and proper pet waste disposal. o In addition, DelDOT will need material development and website and/or Facebook page development and management for the Delaware Livable Lawns and 302-STOPPIT programs. • Conduct educational events or campaigns that may include distributing educational materials describing the impacts stormwater pollutant discharges on waterbodies and methods of reducing stormwater pollution. Materials may be distributed through newsletters, websites, radio or television public service announcements, digital and social media advertising, and informational give-a-ways. o In addition, DelDOT will need the selected consultant to participate in public education and outreach events on behalf of the Department. • The program must have clear goals and objectives, identify target audiences, have messages specific to target audiences, include packaging and distributing the messages, and provide an evaluation of the education and outreach plan, including the number of impressions made. Firms will need to demonstrate the following qualifications: • Expertise and experience in the development and implementation of public education and outreach campaigns to meet the requirements of NPDES MS4 permits; • Knowledge of, and experience in developing water quality education programs; • Experience in coordination and promotion of public participation events; • Knowledge of, and experience with innovative, targeted social marketing techniques; • Expertise in managing websites and social media pages for maximum effect; • Expertise in evaluating the effectiveness of public education and outreach campaigns, including use of surveys; • Demonstrated success in providing stormwater education and outreach programs to all age groups and to both the general public and the commercial/business community. • Sufficient qualified local staff to implement required tasks within the time frames established by DelDOT.
