Specifications include, but are not limited to: A partner who can lead the delivery of a compelling brand strategy, public relations strategy, campaign design and execution, including working with CVFiber’s chosen partners, all of which will lead consumers through a campaign funnel from awareness to consideration and then action. Marketing activities of the successful bidder may include but are not limited to: 1. Conduct market research and demographic analysis to deeply understand our potential customer base as well as other personas in our community that we need to communicate with regularly 2. Conceptualize and execute campaigns to a. Drive brand awareness and establish a public presence by educating the community of the CVFiber district, including creating educational materials and advertising in-person events b. Compel residents within our geography to pre-subscribe or subscribe to our services using digital and traditional marketing techniques c. Specialized campaigns for previously unconnected, underserved, underrepresented members within the communities d. Differentiate our products and services from competitors e. Maintain a press presence through the dissemination of regularly newsworthy content through public relation newswires 3. Manage or assist with management of existing website (which will span multiple technologies including WordPress and other tools we may decide to incorporate later) including collaboration with CVFiber team and implementing updates that reflect our values and drive engagement
