Specifications include, but are not limited to: The firm must be capable of strategic and creative collaboration in helping us to execute a world-class customer experience, and accelerate into our next phase of driving growth, adoption and scale. Respondents should be in, or within reasonable driving distance of, Austin, TX. This is both for reasons of in-person collaboration and a desire to support our local community. Goals 1. Position SkillsEngine as the single source of truth & point of intersection for skills fluency, emerging labor demands, and our nation’s comprehensive skills library. 2. Build an ecosystem hungry to use and engage with SkillsEngine. 3. Coordinate the launch of the new SkillsEngine platform with the validation of national brands across key user types (employer, education, community workforce development). Further the TSTC, C4EO, and SkillsEngine shared missions. Objectives 1. Clarify brand positioning and story - rooted in distinction and value. 2. Create the right user case studies across educators, employers and unique use cases to validate SkillsEngine 1.0 and 2.0 and jump-start lead generation. 3. Set the foundation of awareness and understanding of SkillsEngine’s origins, impact, and success to date. 4. Create a cascaded and on-going “splash” upon formally launching SkillsEngine in Q1 2023, to result in 1,000 new accounts created within a three (3) month marketing campaign.
