Specifications include, but are not limited to: 2. Media Planning: 2.1. Media selection and allocation of the College’s budget among video, audio, out of home, digital, social, and other advertising opportunities.; 2.2. Provide a sample media plan for one fiscal year.; 3. Media Research: 3.1. Analysis of seasonal media cost and efficiencies, media spending patterns of competitive educational institutions and media targeting of the College’s best prospects.; 4. Media Negotiation: 4.1. Negotiation of media placement and cost.; 4.2. Solicitation and analysis of promotional opportunities.; 5. Review of all invoices, negotiation, and resolution of billing discrepancies.: 5.1. Media Invoices: 5.1.1. The College will make payment directly to each media source. Charges for media buys shall be invoiced directly to the College and will be paid by the College directly to the media supplier. The invoices shall first be sent to the Contractor for review. The Contractor shall certify the accuracy and correctness of the invoice and then forward it to the designated representative in the College’s Marketing/Communications Department.; 5.2. Contractor’s Commission Rate: 5.2.1. The College will compensate the contractor for services provided based on a percentage of the gross billing of the media purchased and based on an expected advertising budget of approximately $3.57 million for the 2022-2024 fiscal year. The proposed commission rate must be submitted on the Cost Proposal Form.; 6. Work with Dallas College’s Marketing/Communications Department to provide data in a format that aligns with the College’s KPIs and data tracking.; 7. Attend bi-weekly meetings and provide consultation as needed.
