Specifications include, but are not limited to: Campaign Development and Media Buying — The vendor will provide examples or descriptions of previous work for similar institutions and organizations. This section should include the vendor’s proposed process for the continuation of brand recognition, and enrollment/recruitment campaigns. Public Relations – The vendor will provide examples or descriptions of previous work for similar institutions and organizations. This section should include the vendor’s proposed process for brand awareness, relevance and recognition. Market research — The vendor will describe its capabilities to study industry segments impacting Dakota State and analyzing the findings of that market research. A market analysis conducted in 2017 will be used for benchmark purposes. A complete proposal will include a cost associated with these services. Creative services — The vendor should include an assessment of capabilities to produce marketing collateral in harmony with the university brand, including the following services: • Development and design campaigns associated with our DSU brand with targeted audiences • Multimedia production such as television spots, radio spots, and digital advertising • Print design, including publications and advertising • Social media messaging • Market research on campaign effectiveness and return on investment • Reporting results and analysis of campaign efforts for the client • Public relations, including but not limited to article development and media placement • All work must meet accessibility guidelines. Proposal should include case studies documenting results based on campaigns with other universities similar in size and requirements of DSU. Case studies should demonstrate how recommended media mix for campaigns achieved results for clients.
