Specifications include, but are not limited to: Develop cohesive branding for the Ketchikan Salmon Walk for multiple digital and print applications. 2. Establish Salmon Walk style guide. 3. Develop content and design fourteen (14) interpretative panels in accordance with industry and ADA standards. Work with Museum staff and local advisors to review proposed content and design. Panel size to be determined (18”x24” up to 24”x36” with one exception on the Fish Ladder Screen) 4. Research and recommend fabrication of interpretative panels, wayfinding sign stickers (one text line, 2”x17.25”) and reassurance markers (round 3.5” with only logo) utilizing long-lasting, weatherresistant and vandal-resistant materials. Work with Museum staff to recommend materials and fabricator and to procure panels, stickers and markers. Recommended materials should be environmentally responsible, constructed of weatherproof, vandal-resistant, durable materials appropriate for a rainforest environment and be sturdy enough for heavy visitor usage. Signage and markers shall be designed to last a minimum of 15 years. Museum staff will contract fabrication and installation separately.