Specifications include, but are not limited to: Offerors must demonstrate a commitment to thoughtful strategy, planning, execution, and evaluation of results. Marketing/creative • Overall communications planning and strategy development. • Creative development: design and production of marketing materials e.g., annual report, collateral, video, displays, digital, radio, tv, print and social. • Social media presence and engagement – the Trust and Trust Land Office currently maintain three Facebook accounts and one Instagram account. • Media planning and placement: development of an integrated media plan, buying and reconciliations to ensure media purchased was delivered. • Risk communications management: research, monitoring and analysis of public opinion, media coverage, and assistance in developing strategies to address any relevant issues.
