Specifications include, but are not limited to: 2022 Cover Crop Marketing Campaign. If you are interested in this project, please provide details for a project that would: • Uses a mix of 30-second radio ads on farm broadcast stations, digital ads on agricultural trade publications’ websites, Facebook advertising and digital re-targeting strategies. • Targets farmers and landowners living in Grundy, Black Hawk, Tama, Benton, Linn, Hamilton, Boone, Story, Polk, Jasper, Mahaska, Keokuk, Buena Vista, Pocahontas, Sac, Calhoun, Carroll, Greene, Dallas, Wright, Kossuth, Hancock and Humboldt counties. • Estimates the size of the target audience and potential reach of the campaign. • Includes weekly performance reports and a full performance report after the campaign ends. • Reach • Impressions • Digital ad engagement (clicks, likes, shares and views) • IDALS will own this data. • Monitors the performance of the digital ads and optimizes them throughout the campaign. • Summarizes the marketing campaign’s performance after it concludes • Runs from early July to mid-August 2022