Specifications include, but are not limited to: 1. Technical a) Ability to access from any operating environment. b) Licensing, account set up, prefer to handle DHCP, virtual mail server, and direct attached storage set-up. c) One master account and ten (10) sub-accounts, with the option to add additional sub-accounts. d) Ability to integrate with an email listserv so that administrator does not have to upload email lists. e) Ability for recipients to customize the information that they want (and do not want) to receive, with the ability to make some categories mandatory. f) Ability to authenticate to SMTP and POP servers or send directly with an internal server. g) Ability for recipient to view email/e-newsletter in a MacOS or Windows environment, or a mobile environment. The vendor website must support a responsive layout or framework for mobile, tablet and desktop. h) HTML and plain text editor for creating messages. i) Spam checking technology to preview message content for problematic content or 380 formatting. j) Test and review module, which enables user to send to a testing group, which can edit, provide feedback and/or approve communication. k) Contractor represents and warrants that the equipment is designed to create or receive, process, and send or forward (as appropriate) IPv6 packets in mixed IPv4/IPv6 environments. IPv6 Capable Products shall be able to interoperate with other IPv6 Capable Products on networks supporting only IPv4, only IPv6, or both IPv4 and IPv6**. 2. Training and support a) Live, individual online or in-person training b) Dedicated account manager c) Periodic account reviews by dedicated account manager d) Unlimited access to vendor resources such as webinars, white papers and workshops. 3. Newsletter and Email Marketing Solution a) Ability to create a uniform interactive back-end microsite where content can reside. b) Ability to “rate,” “comment” and “like” an article with a method to manage comments. c) Provide custom email and newsletter templates and the ability for user-created templates. d) Ability to easily share newsletter content with various social networks. e) Ability to create and print out a full-text PDF version of the newsletter that is formatted in one long publication with photos and no page breaks. f) Ability to automatically pull content into newsletter through RSS feed or to enter content directly into the tool. g) Newsletter should automatically resize images. h) Newsletter should contain the capability to stream embedded video through the newsletter i) Ability to include polls and surveys in the newsletter with instant results. j) Ability to provide No “opt out” links in newsletters k) Mobile-responsive design 4. Email a) Ability to create and send personalized e-mail lists using data from a customer database. b) Ability to group and target subscribers based on behaviors, demographic information, data source and campaign history. c) Ability to target subscribers using both lists and filters. d) Provide custom email templates and the ability for user-created templates. e) External e-mails: Automatic unsubscribe and bounce-back handling. f) Ability to provide opt-out links in external emails with no-opt out links in internal emails. g) Mobile-responsive design
