Specifications include, but are not limited to: 4.1 Administration/Management 4.1.1 Dedicated daily account management team with in-depth attention to organizing, planning, supervising, and reviewing all projects and budgets. 4.1.2 Dedicated creative and production staff focused specifically on the accounts. 4.1.3 Participate in planning and budget review meetings to ensure direction and budget adherence. 4.1.4 Development of specific reports that may include Campaign Reports, Weekly Status, Budget Updates, etc. 4.1.5 The Selected Vendor must provide creative planning, media planning, media calendars, job estimates, monthly budget and reconciliation updates, detailed monthly billings, and reports quantifying the effectiveness of promotional programs. 4.1.6 The Selected Vendor will solicit external partner and sponsor relationships to generate additional funding to leverage NH State Parks’ and Cannon Mountain’s marketing dollars and advertising/marketing efforts; The Contractor will continue to manage the Cannon Mountain Lodging Partner program as part of this effort. 4.2 Strategic Planning 4.2.1 Prepare strategic plans, conduct market research, facilitate strategic planning sessions, and engage in consumer studies. 4.2.2 Solicit input via strategic planning sessions with key stakeholders. 4.2.3 Determine and report Key Performance Indicators (KPIs). 4.2.4 Assist DNCR staff in sharing the plan, including presentations, participation in select meetings and hard copy materials. 4.3 Creative Development, Marketing and PR 4.3.1 Create and deliver brand via paid, owned, and earned channels. Creative must promote the NH State Parks and Cannon Mountain Ski Area attributes and workforce recruitment/retention. 4.3.2 The Selected Vendor must propose strategies to expand promotional efforts effectively in new markets and continue to develop traditional markets. 4.3.3 The Selected Vendor will provide public relations/publicity support in coordination with NH State Parks and Cannon Mountain. 4.3.4 The Selected Vendor may employ qualified sub-contractors as needed. Special emphasis will be given to New Hampshire businesses and businesses with tourism, recreation and ski area experience. 4.4 Asset Management 4.4.1 Manage and inventory photography/video assets; assets will be used in all creative execution, public relations, and overseas marketing. 4.4.2 Make recommendations for new photography/video assets to added, as needed and as budget allows; and oversee their creation/purchase. 4.4.3 Manage and make available all creative assets including logos, brand work and any other deliverables created on behalf of NH State Parks and Cannon Mountain.
