Specifications include, but are not limited to: Absolute Priority #1 Page 4 of 21 Develop and implement an advertising plan/campaign that would promote reading and literacy while increasing engagement so that families will consider picking up a book instead of an electronic or digital device. This campaign would stress the value of reading, books and literacy. The proposal would include, but not be limited to: radio advertising print advertising digital marketing/social media ads public service announcements potential commercials or billboards. Absolute Priority #2 Develop a video series that explains the importance of reading and early literacy skills, which offers a light-hearted and fun approach to why parents and guardians should read to their children, visit the library often and frequently hand them books to explore. This should include information relative children’s development and the long-term benefits to brain development as a result of early reading. The Department is looking to develop five short videos/short films (and social media trailers) promoting a love for reading, to include three videos targeting parents and two videos targeting young children. The video series can be part of the larger marketing campaign, and the videos can be used in a variety of settings. Competitive Priority #3 Determine and develop advertising opportunities or campaign opportunities that target our identified audiences and fits within the budget. Competitive Priority #4 Create a timeline and execute a paid ad plan as well as implement the advertising/campaign deliverables to include the video series and components described above, while also seeking opportunities for earned media.
