Specifications include, but are not limited to: Even though the magazine represents their alma mater, we understand that our readers have limited time, and so we strive to create lively, provocative content that engages their curiosity and interest. The magazine’s voice is more personal than institutional. McCombs is professional, personable, in‐the‐know, successful, entertaining, and insightful. From reader surveys, we know our audience is most interested in faculty research, particularly as it applies to their careers and the real world; student experiences and excellence; visiting speakers; alumni in their professions; institutional history, traditions and strategic planning; general interest stories about business and industry; global and international issues; science and technology; the environment; higher education.
