Specifications include, but are not limited to: provide a multi-platform communications campaign that: 3.2.1.1. Increases awareness of public health initiatives, including messaging on COVID-19 vaccine, testing, treatment, and other health disparities. 3.2.1.2. Utilizes U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC)-provided message guidance, resources, and research including the “We Can Do This” national initiative to increase public confidence in and uptake of COVID-19 vaccines while reinforcing basic prevention measures. 3.2.1.3. Demonstrates experience in strategic communication counsel, advertising and public service announcements, graphic design, social media strategy, and collateral materials development.
