Specifications include, but are not limited to: PROFESSIONAL PHOTOGRAPHY SERVICES TO DOCUMENT IMAGES FOR USE IN THE MARKETING OF RIDERSHIP ABOARD ALASKA MARINE HIGHWAY VESSELS AND THE COMMUNITIES THE FERRIES SERVE AS A NATIONAL SCENIC BYWAY AND ALL AMERICAN ROAD. The primary goal of the contract is to capture high-quality photos both onboard the AMHS vessels and along the marine highway route that support our marketing plan with visual tools to aid in the interpretation of the dynamic and diverse regions of the marine highway route and in educating and encouraging travelers to bring their bicycles, kayaks and other alternative modes of transportation, to get on and off the ships more frequently and to experience the unique qualities of the route by staying longer in the communities along the way.
