Specifications include, but are not limited to: The vendor will provide strategic advertising, marketing, and public relations services. The offeror’s capabilities must include some or all the following creative production and media purchasing activities and experience (if these services do not currently exist in-house, please indicate in your proposal how the capability will be added, and the services provided): • Television – Programmatic broadcast, addressable cable, alternative • Print – All methods (or channels) of print • Audio – Network, satellite, internet, and podcasts • Direct mail – Statewide • Online – All methods of online, including display & rich media placements, content placements, retargeting placements, and paid search • Public Relations • Event Publications • Social media – Content development, strategy, and management, • Email – Content development, strategy, and distribution
