Specifications include, but are not limited to: Our goal is to procure social media software that will allow the entire university community to effectively work together on social media, creating a cohesive and aligned social media presence for our community through every interaction. Easily accessible analytics and reports is also required, so we can make data-driven decisions. Success is the ability to integrate our entire campus into one system that allows us to work together strategically, optimizing social on all fronts. 5.1 The marketing goals for the University are: • To increase student enrollment on all campuses and modalities. • To enhance the image and reputation of the University of Arizona. • To broaden and deepen knowledge of the University among all constituency groups. • To drive specific actions such as alumni involvement and enhanced donations to the University. Term of Agreement
