Specifications include, but are not limited to: •Develop a visual system including a logo and graphic elements to create a visual “brand”connection to this movement•Create a campaign website landing page, navigation system, and a template forsubpages that we can build out for various topics:oCalls to Action - what you can do to get involvedoBriefing papers on various issuesoResources for citizens (housing tool kit)oResources for municipalities (Zoning for Great Communities, speakers bureau)oExamples of recent new housing, photo galleryoSuccess stories of residents, quotes from residents, municipal officials, localbusiness people, faith communities•Provide messaging around an affordable housing movement, including a tagline, call toaction and overall language that inspires people to get on board with the movement•Develop template graphics for social media (Facebook, Instagram, Twitter)) and printmedia•Attend 2 broad community meetings on affordable housing messaging.
