Specifications include, but are not limited to: 1. The Vendor shall perform assessment of the current processes on campus relating to corporate sponsorships and be able to provide the following: a. Analysis and fair market valuation processes regarding existing organizational assets and partnerships; b. Provide support to Athletic administration during this process; 2. The Vendor shall assist the University with a recommended course of action for maximizing its effective sponsorship program through the following: a. Provide evaluation procedures to assist the university in examining potential areas of revenue growth; 3. The Vendor shall develop and implement a long-term all-inclusive revenue generation plan through the following: a. Provide project approach including deliverables (audit/assessment, recommendations, revenue generation plan, assistance with RFP, assistance in negotiations, assistance in review of terms and business issues); 4. The Vendor shall consult and advise, as required, on a resulting Request for Proposals process through the following: a. Provide methodology related to supporting organizations in their RFP processes and negotiation for multimedia rights to maximize revenue.; b. Provide plan and timeline for examination of current multimedia practices and implementation of strategy for future growth. ; c. Identify all deliverables needed for this project.; 5. The Vendor shall supply additional information for experience in consulting on Athletic multimedia rights through the following: a. Provide experience working with universities that have an existing media rights holder; b. Provide experience in assisting collegiate athletics programs similar in size and scope to the Department of Athletics with negotiations and agreement creation for local sponsorship/naming rights.