Specifications include, but are not limited to: 1. NAMING RIGHTS SPONSORSHIP PACKAGE DEVELOPMENT AND VALUATION: a. Identify assets throughout the RTC including but not limited to the RTC’s Bike Share System, RTC buildings, and GoMed Program that warrant inclusion in an integrated corporate partnership/naming rights & sponsorship program.; b. Provide an asset inventory and establish market sponsorship rates for RTC assets including but not limited to the RTC’s Bike Share System, RTC buildings, and GoMed Program. Additional assets may be available for addition to this scope of services at the sole discretion of the RTC.; c. Identify other value-add items the RTC can include in a sponsorship/marketing package that may appeal to prospective partners.; d. Provide the RTC with a report outlining recent comparable naming rights deals in the regional market, possible sponsorship packages and their associated value, identifying target sponsoring organizations and discussing the industries, which are typically involved in naming rights deals, and discussing the overall marketing and sales strategy.; 2. SALES AND MARKETING OF NAMING RIGHTS AND SPONSORSHIPS a. Develop a prospect list including corporate, foundation, and individual contributors/donors. Generate leads and follow-up with potential sponsoring organizations.; b. Schedule and conduct interviews and presentations with prospective sponsors. Assess interest of prospects.; c. Provide a comprehensive sales strategy designed to maximize the financial and operational benefits to the RTC. Determine appropriate spaces for sponsorship opportunities and suggested values of each space.; d. Develop marketing and sales plans including marketing materials, messages, and presentations. Include recommendations for the best approach to maximize revenues, in-kind and other benefits to the RTC.; e. Identify innovative ways to package RTC assets to attract potential naming rights and sponsorship partners.
