Specifications include, but are not limited to: • Project Manager (primary contact, in charge of account/project planning, day-to-day operation); • Creative staff (handles creative development, creative production media placement, and management); • Budget/Accounting staff (handles budgeting, reporting, etc.); • Digital Staff (handles electronic functions such as programmatic marketing, digital asset management included but not limited to search engine management, Display Cross screen, social cost per click, managed email, website management, data hosting, management of the Artificial Intelligence programs, and any other deemed necessary by the CHP Project Manager.; • Supporting staff; The Contractor shall provide resumes for the Project Manager and Budget/Accounting staff member. If the Contractor changes personnel, the Contractor must submit a resume for the designated replacement of commensurate experience, education and ability; The Contractor shall provide, develop, manage and track advertising campaigns; digital marketing and programmatic marketing, manage the CHRS' statewide media buys, interactive media, augmented reality, public service announcements, audio and video production, and other marketing materials, services and activities, plan and purchase media, perform research, work with designated third party vendors to support advertising related projects, and maximize efforts to obtain CHRS designated goals utilizing the available budget.
