Specifications include, but are not limited to: Texas A&M University-San Antonio is seeking an experienced contractor that will develop an innovative strategy and creative assets to support the launch of a new enrollment marketing campaign. The campaign must align with current University branding standards while also being distinctive and innovative to stand out among a crowded higher education marketplace. With a new enrollment campaign, the University aims to continue to elevate the reputation of A&M-San Antonio among its target audiences– in the San Antonio designated market area (DMA) and key geographic areas including South Texas, DFW, Austin, El Paso and Houston. In addition to providing the new creative direction and assets needed to launch this campaign, the contractor will also provide a comprehensive advertising strategy (focused on digital channels) and will execute the plan from start to finish including ongoing evaluation of strategy and tactics. As outlined in the strategy, the vendor will handle media buys and placements on behalf of the University.
