Specifications include, but are not limited to: Montana State University (MSU) is seeking proposals from qualified firms (vendors) to provide assistance with undergraduate inquiry, application generation, yield enrollment analytics, immersive content, and financial aid optimization. Enrollment managers are charged with creating and expertly executing strategic plans for optimal enrollment as defined by stakeholders at the institution. These plans involve creating comprehensive, anticipatory, market-smart, and mission-centered approaches for recruitment. The complicated nature of enrollment management requires that Montana State University seek assistance from an outside firm to help with inquiry and application generation, all phases of post-inquiry engagement and online application hosting.