Specifications include, but are not limited to: The Corporation requires Proposers to execute media relations initiatives, including, but not limited to, strategic planning, creative story development, unique partnership opportunities, traditional and new school media relations activities based on client feedback and priorities, activating media events and programs, content creation and distribution, social media strategy and to assist other functions of the Corporation as needed. The results of these efforts will provide a targeted action strategy that complements partner efforts while focusing activities within appropriate industries and markets. The strategy will provide a platform for a targeted business attraction marketing plan to be created. It will also provide guidance for where the business attraction program should focus its time, understand which industries to target and define roles for the business attraction program. A strong emphasis will be placed on the Proposer’s relationships and assets with economic development beat reporters and/outlets and appropriate sector-based publications as well as successful campaigns attained with other clients.
