Specifications include, but are not limited to: The Department of Social Services, Division of Behavioral Health (DBH) is seeking a qualified vendor to develop a five-year strategic plan to support an all-encompassing statewide campaign of publicly funded behavioral health services. The plan shall support the de-stigmatization of behavioral health disorders, provide education and awareness to available resources and supports including 211 as a general information resource option, 1-800-920-4343 for behavioral health resource information and 988 as the behavioral health crisis line effective July of 2022; incorporate messaging with current awareness campaigns supported by the DBH including the support of social marketing efforts to maximize and support public engagement; and support publicly funded behavioral health providers with activities to promote localized efforts, building upon the statewide campaign.
