Specifications include, but are not limited to: (1) Develop overall concept, themes, and design of voter education materials for the 2022 primary and general elections, consistent with current branding/Vote Texas; (2) Provide creative consultation and production consultation with SOS on comprehensive statewide voter education campaign; (3) Research, plan, develop, and implement voter information/outreach strategies, messages, and materials for the general statewide voting population, and various subgroups, including the Spanish-speaking population and other minority communities, voters with disabilities, students, young and elderly voters, first-time voters, new Texas residents, and individuals who are eligible to vote but are not registered; (4) Research, plan, develop, and implement innovative strategies, messages, and materials to effectively educate the statewide voting population and targeted sub-groups regarding the State’s applicable voter identification requirements and processes; (5) Plan, design and produce, or re-broadcast educational voter information/outreach materials in multiple formats, possibly including television, print, radio, electronic formats (such as Internet and smartphone applications), and in video formats that are researchbased and appropriate for selected venues and media; (6) Update the VoteTexas.gov web site as requested by SOS in Phase I and Phase II, including by incorporating certain concepts, designs, and messaging developed in the 2022 voter education campaign. Updating SOS’s main website (www.sos.state.tx.us, www.sos.texas.gov) is a responsibility of SOS; (7) Plan and implement creative special events and activities across the State of Texas to engage the public in meaningful ways and achieve desired results, taking into account, as necessary, certain conditions presented by the coronavirus pandemic and any other public health emergencies and/or natural disasters; (8) Develop and implement innovative, effective social media opportunities throughout Phase I and Phase II of the campaign, utilizing a variety of platforms, as a way to supplement traditional advertising methods to inform all Texans of the voting process and voter identification requirements; (9) Engage with community news organizations across the State of Texas, including organizations and outlets that primarily serve minority communities, in developing and implementing a statewide voter education plan; (10) Provide weekly update meetings, status reports, detailed activity reports for prior weeks and projections for short-term and long-term future plans, and possible oral presentations to SOS executive staff on a regular basis regarding the status of the 2022 voter education campaign;
