Specifications include, but are not limited to: Expected activities: 3.01.01 Review previously conducted market research to gain an understanding of target audiences and their needs, barriers to successfully navigating the product and reaching intended outcomes, goals, and objectives in using the product. 3.01.02 Interview internal staff to understand desired outcomes and use cases 3.01.03 Conduct market, user, and organizational research, with a focus on descriptive research/ best way to solve the problem. 3.01.04 Develop priority user personas 3.01.05 Understand and document the existing landscape of data applications and reports (“data products”) provided across THECB’s various data platforms and environments. 3.01.06 Examine priority data reports as identified by the Coordinating Board and engage users to understand how these reports would be best displayed to make them meaningful and actionable. 3.01.07 Review and analyze existing web traffic analytics across data products to inform and optimize the new data portal 3.01.08 Clarify the list of data products currently provided that are required by Texas state statute 3.01.09 Review existing draft data dashboards 3.01.10 Advise on and refine product requirements based on research and discovery
