Specifications include, but are not limited to: The University has determined that Pikewood Media Group’s High School Student Select Program has unique features that are essential to the University’s program. Those features include the following: o Ability to directly engage (advertise) with high school students, teachers and administrators across 34,400 public and private high schools nationwide; o Employ "polygon" technology which electronically encases the precise high school property boundaries in order to "capture" the on-premise smartphone device ID's; o Ability to capture device ID’s in real time while the user is in school, but can also capture all devices that have been in the school for the last 30, 60, or 90 days; up to the previous two (2) years. Once the device ID is identified, the program can deliver a variety of display and video based ads to the users device across 3,000,000 different apps and websites; o Provide 35,000 or more high schools that are currently "polygonned" with device ID's that are continuously captured and refreshed on a consistent basis; o Ability to extract (download) device ID's from the primary mobile platform and upload them across numerous outreach, social, video and Over-the-top (OTT)/Connected TV (CTV) entities which allows colleges and universities to engage these exact users across all online content and destinations on the web. These additional content destinations include: Facebook, Instagram, Snapchat, TikTok, Pinterest, GDN, YouTube, The Trade Desk, OpenX, InStream/OutStream, Native, and OTT/CTV; and Provide numerous exclusively designed outreach networks comprised of hand-picked, curated websites that target audience's colleges and universities need to continuously engage across many of their primary recruitment and marketing initiatives across the program’s available 200 audience targeted networks. Please note: This is a Sole Source Notification.