Specifications include, but are not limited to: create and implement a comprehensive suite of marketing deliverables to influence brand affinity and to amplify brand awareness.; 1.4.1 VIDEO One :30 spot and 5 additional format videos using the same content. The budget should include music licensing, all aspects of the video production, technical support, producing, scripting and voice talent (if needed). Boise State will provide on-camera talent. 1.4.2 DIGITAL ASSETS Development of Google ads, display ads, social media assets, etc. in support of the campaign. 1.4.3 OUT-OF-HOME Billboard placements in Idaho and/or key regions for enrollment. 1.4.4 MEDIA BUYING Best-in-class media mix based on specific audience segments. OTT advertising on Sling, Roku, YouTube, Google ads, display ads, etc. Ongoing for a one-year period, but with an emphasis on fall and spring to help drive enrollment and brand recognition at key times during the academic cycle. 1.4.5 BRAND PLATFORM DEVELOPMENT Work with the Office of Communications and Marketing to build and further define the brand platform. The deliverable could include a campaign guidelines book with assets that OCM can share on a brand guidelines website.
