Specifications include, but are not limited to: 1.1.1. Material Development: Develop branded material to promote services and programs offered by the South Dakota Department of Health. Examples of materials may include developing flyers, posters, brochures, presentation folders, thank you cards, postcards, promotional items, and other printed materials. 1.1.2. Social Media: Develop, implement, and manage social media strategies, manage, and oversee social media content, analyze the performance of various social media platforms, measure the success of every social media campaign, and provide timely reports to help with grant reporting. 1.1.3. Production/Media buy: Develop, place, and manage broadcast, radio, print, and digital campaigns. In addition, provide media placement schedules, campaign narratives, and analysis of performance on a campaign. Must be able to negotiate media placement that meets specified requirements. 1.1.4. Technical Support: design, code, and populate a responsive internet website for all standard and mobile applications. Creating a content management system (CMS) that allows department staff to modify and update content.
