Specifications include, but are not limited to: Respondents will work closely with the Owner’s marketing staff to create marketing and advertising campaigns throughout the year. Build on established brand promise and guidelines to develop recommendations for marketing communication strategies and tactics that will more effectively integrate LIT’s approach to enrollment growth, student success and community support and awareness. 5.2.2 Assist with development of a comprehensive marketing plan that includes supporting LIT’s positioning strategy and to reach various target markets effectively. Create and produce advertising for the various recommended media and purchase media to execute this plan, which should include the use of electronic media and internet search marketing. 5.2.3 Revise and update advertising and media plan to effectively deliver key messages to potential students, including high school students. Help meet enrollment goals in a highly competitive higher education marketplace. 5.2.4 Evaluate campaign effectiveness. Monitor and provide analytic data to ensure the effectiveness of advertising and media expenditures. Produce monthly reports, monitoring, tracking and measuring campaign success. This should point to the effectiveness and efficiency in meeting campaign goals.
