Specifications include, but are not limited to: 4.4.1. Provide general strategic consulting advice for the STO savings programs, including, but not limited to: recommendations on the structure and design of these programs; updates, information and insight on the Section 529 industry; and recommendations on improvements for the STO savings programs. 4.4.2. Advise the STO savings programs of new or different strategies that could be employed to increase participation in their respective plans. 4.4.3. Provide guidance on STO savings program marketing strategies and implementation, strategies or advice to enhance STO savings program participation and distribution, and advise and update on current marketing trends. 4.4.4 Analyze rating criteria by applicable ratings agencies to any and/or all STO savings programs, if applicable, and advise on best industry practices. 4.4.5 Participate in the development of requests for proposals, selection process, contract terms and negotiations to acquire a program manager for any STO savings program, if selection of a new program manager is made or if changes are made to existing program management relationships.