Specifications include, but are not limited to: The Texas Lottery Commission is issuing this Request for Proposals (RFP) to obtain proposals from qualified vendors to provide advertising media services for the Texas Lottery with the objective of responsibly communicating information to all adult (ages 18+) Texans intended to promote Texas Lottery games and enhance awareness of the mission of the Texas Lottery to generate revenue for the State’s designated beneficiaries including Texas public education and veterans. The Successful Proposer must be able to perform the functions of an advertising media planning and buying agency, including, but not limited to, planning, buying and stewardship of broadcast, print, digital, social, out-of-home media, and sponsorship activations.
