Specifications include, but are not limited to: The Contractor will manage the DETS “Get Alaska Back to Work” campaign intended to motivate the unemployed to find work. This will include becoming familiar with the subject matter of the campaign, target audiences, qualitative and quantitative research related to the campaign, and the measurement of impact of various types of media messaging, concepts, and delivery systems.; The Contractor will be responsible for media placement according to the approved work plan. The final selection of materials and placements will be identified in the work plan, and may include, but is not limited to, the following: • TV or video • Radio or internet radio • Print materials, newspapers, posters • Bus ads, theater ads • Social media outlets or online ads • Websites • Out of home materials • Other
