Specifications include, but are not limited to: The University of Rhode Island seeks to partner with an online marketing company that will assist with international student recruitment by expanding URI’s brand abroad. The potential partner should create and manage a profile page with graphics and other embedded features that appeal to the most current generation of students while providing them with pertinent information about URI’s location, faculty, programs, etc. The platform should be easy for students and URI staff to use and include functionality that allows students to directly engage with URI’s international admission staff. The level of engagement should be robust. To this end, URI does not wish to partner with a company that only provides a spreadsheet/list of students who have clicked on URI’s profile.The proposed partner must take an active role in the creation and management of URI’s platform profile thereby allowing the international admission staff to concentrate on establishing meaningful connections with prospective students. The ideal platform will target students from around the world who wish to study in the US, are interested in a major offered at URI, who meet URI’s admission requirements and who possess the funds necessary to pursue education abroad without merit/need based funding. Finally, the sign-up costs assessed to the student for use of the platform should be competitively low.
