Specifications include, but are not limited to: 1) Contractor shall use the market research identifying sub-populations of interest to guide the media buys for each year of the campaign. 2) Media flights will run throughout the State of California in major and, if feasible, secondary markets. 3) Contractor shall obtain final approval from the CHP Contract Administrator or designee for all media buys. 4) Contractor shall purchase media including, but not limited to: broadcast radio/television and social media; outdoor/indoor advertising such as mall displays and movie theater trailers; newspaper/print advertising in motorcycle publications; printed campaign materials such as posters; vehicle wrapping; and additional media as requested by CHP. The CHP possesses internally-produced Public Service Announcements (PSAs) containing CMSP and motorcycle safety messages which may be part of the media campaign at the CHP’s discretion. The Contractor shall secure optimum placement of message (e.g., market and medium) for the lowest possible price per unit.
