Specifications include, but are not limited to: Inquiry and Application Generation Programs•Develop and execute multi-channel (print, email and digital) marketing campaigns to targeted 9-12 and transfer students from 2-year colleges. Describe any best practices used to maximize response rates and inquiry generation activity. Please confirm your average campaign response rate across all current clients last year. The University expects response rates >10% for all inquiry generation campaigns. Please clarify your definition for an inquiry generation campaign responder.•Provide evidence that your organization’s marketing programs attract students who are more likely to enroll, persist, and graduate from Arkansas State University-Jonesboro.•It is expected that the selected vendor will maximize engagement with parents to ensure their active participation in the recruitment process. Please demonstrate your organization’s ability to collect parent contact information for a significant percentage of students targeted in these campaigns, and then appropriately capitalize on that parent data collection. Please provide evidence of the impact of your parent engagement strategies on enrollment outcomes.•Develop and host A-State website that have been optimized for student engagement and enriched by Arkansas State University-Jonesboro’s core brand identity. Separate landing pages should also be developed for parents targeted in the campaign and should provide relevant information to foster their continued engagement with the University throughout the recruitment process.•Responders and their parents should receive ongoing, multi-channel communications (digitaland phone) to further cultivate their interest in Arkansas State University-Jonesboro. •Provide information as how you follow up with student and parent inquires and how you help push student to complete application. How your call center works. •All communications and online landing pages must be device-optimized and responsive in design, provide evidence of such. •Provide at least three samples of marketing materials produced and used in the execution of inquiry and application generation campaigns at other higher education institutions.Yield Optimization Programs•Develop and execute a multi-channel communications (digital, print and phone) strategy to admitted students with the aim of soliciting information regarding their enrollment intentions. Information gathered should be promptly returned to the University to inform follow-up with admitted students throughout yield season. Provide evidence of such with past clients. •Please confirm the average admitted student response rate across all clients utilizing your yield optimization program.•Leverage data and analytics to assess likelihood to enroll across Arkansas State University-Jonesboro admitted student pool. How is that achieved? •If applicable, describe your approach to yield scoring within the context of your yield optimization program.•Survey non-enrolling students to garner intelligence about their reasons for enrolling elsewhere as well as their experience applying to Arkansas State University-Jonesboro. Provide a sample of a recent survey. •Compile non-enrolling student survey data into a comprehensive report that provides actionable insights for Arkansas State University-Jonesboro to consider in evaluating its •Admission process and overall yield strategy. Ideally, this report will include competitor benchmarking data. Provide a sample of such data gathered. •Describe how you will implement a sophisticated, multi-year enrollment and financial aid/scholarship model to inform effective utilization of aid investments to reach comprehensive and evolving undergraduate enrollment goals. •Describe how you will analyze and inform methods and strategies for effective optimization of need-based and merit-based scholarship funds to support enrollment and fiscal goals.•Provide evidence of how institutions have successfully leveraged your yield optimization programs to improve their admission processes and enrollment outcomes
