Specifications include, but are not limited to: TCOT currently executes the following marketing initiatives: • K-5 Art Contest • 6-12 Video Contests • Pledge to Take Care of Texas with mailed Pledge Kits • Lesson Plans for educators • Monthly newsletters for the environmentally minded Texan • Quarterly Educator Newsletter • Quarterly Proud Partner newsletter Current quarterly marketing plan centers around the following environmental themes: • Q1: October, November, and December: Waste & Recycling • Q2: January, February, and March: Texas Love • Q3: April, May, and June: Air Quality/Earth Day • Q4: July, August, and September: Water Quality & Water Conservation Past marketing work has included: • Production of 30 Public Service Announcements (PSAs) using donated services from widely known Texans. • Coordination and purchasing of a combination of radio and television ads (with a PSA Match Program) using the Take Care of Texas radio and TV PSAs completed in Objective 2; print advertising in Texas publications such as Texas Parks & Wildlife and Texas Highways using existing Take Care of Texas ads; and banner ads on Texas-based websites. • Ads on Facebook, Instagram and YouTube.
