Specifications include, but are not limited to: 1. An analysis of TSTC’s customers (and potential markets) and their expectations of TSTC. Customers and potential markets include, but are not limited to, high school students, current and recent graduates, current college students, parents of the above, non-traditional students (adults who are looking for a career change, lost a job and are unemployed, looking for a new skill set to make themselves marketable, upgrade skills for advancement in current job), local companies interested in sending employees to TSTC for additional training, industry partners. In addition, it is expected the successful firm to identify any additional potential customers not listed above. a. Learner Profiles and Needs Assessment. A profile and segmentation of prospective students and their perceptions, preferences, and other needs for accessing education programs; including demand, program delivery mode, format, scheduling, and motivations. b. Description of the sampling and surveying methodology, including measures of reliability and validity. 2. An analysis of labor market needs and the market’s appetite for skilled workforce. Identify holes in our current offerings as well as identify oversaturation in our offerings. a. Program Market Analysis. Evaluation of market demand for programs offered at TSTC including assessment of primary and secondary data sources along with recommendations for program viability and market sizing. b. Description of the sampling and surveying methodology, including measures of reliability and validity. 3. An analysis of the competitive landscape, such as other technical schools, community and junior colleges, four-year colleges, industry and workforce training. a. Description of the sampling and surveying methodology, including measures of reliability and validity. 4. Identifiable metrics that both help to measure progress on the plan and also tie priorities of the plan to the TSTC Mission, Strategic Plan and others as identified. a. Explanation of strategies to be employed 5. Provide or identify Chief Marketing Officer (CMO) services (fractional, fulltime, or outsourced) to increase understanding of TSTC’s markets and shape new experiences and new value for the consumer and businesses markets we serve 6. A presentation of determinations and outcomes to TSTC leadership and others as identified. 7. Final report in the form of hardcopy and an electronic file is required for internal distribution.
