Specifications include, but are not limited to: The purpose of this Request for Proposal (RFP) is to seek an insurance company that can partner with the AState Alumni Association to provide our more than 100,000 alumni with competitive life, home & auto insurance policies. This partnership provides alumni exclusive personal and relational insurance opportunities. In exchange, the financial institution would gain a large database of new customers. In addition, the insurance company would provide a financial reimbursement schedule based on the use of services by A-State alumni including an annual royalty fee guarantee for the duration of the contract. Marketing Opportunities Alumni Events: The A-State Alumni Association proudly hosts approximately 20 events per year. Our annual homecoming tailgate celebration attracts over 500 alumni, students and community members. Alumni website: Linked directly from A-State Alumni Association’s homepage, each affinity partner has space on our benefits page describing the specifics of the partnership including space for their logo. Furthermore, affinity partners are featured on our mobile app and given space inside the Cooper Alumni Center for brochures. Quarterly E-Newsletter: Affinity partners are periodically featured in our weekly e-newsletter correspondence with over 6,000 emailable alumni members. Our newsletters average an open rate of 24%. Affinity partners are also featured in our all alumni newsletter that goes out quarterly to approximately 50,000 emailable alumni. Social Media: The A-State Alumni Association actively maintains several social media sites including: Facebook (8,845 Followers), Instagram (1,890 Followers), Twitter (2,397 Followers), and LinkedIn (Connected with 2,873 Alumni). Email: Affinity partners may e-mail approximately 50,000 emailable A-State alumni and Direct Mail: At a cost to the insurance company, affinity partner may conduct direct mail marketing of the program materials to A-State alumni. Qualifications Licensed to do business in the State of Arkansas. Company is willing to sign to a minimum of seven (7) year agreement to provide programs and services. The company provides royalties for the use of the alumni database and for new contracts and individual purchases throughout the relationship. The contract has the ability for Astate Alumni Association to opt out or revise marketing strategies based on the marketing timeline of Astate Alumni Association projects. Instructions 1. Please utilize the RFP proposal packet to respond. 2. Please state the experience your company has managing affinity programs with third party vendors. 3. State the details of the products and services you will offer to our Astate Alumni Association and our alumni as an affinity partner.
