Specifications include, but are not limited to: Pinpoint factors that influence student enrollment • Identify each student’s ability and willingness to pay • Understand who will respond to aid on a per-student basis during critical decision-making points in the recruitment cycle • Enable the university to align enrollment goals with scholarship awarding strategies • Manage and control enrollment yields, discounting, and net revenue • Predict the impact of incremental tuition and aid changes on enrollment behavior • Determine if the university is under- or over-awarding scholarships • Provide enough aid to retain students so they can complete their educational goals • Track progress toward university goals with dashboard reporting and ongoing consultation • Make targeted student-level interventions at any point in the cycle through behavioral analytics • Project enrollment and net revenue for the next three fiscal years