Specifications include, but are not limited to: 1. Research and Analysis: a. BSC seeks a firm to conduct a comprehensive analyses of BSC’s performance – analyzing the market, collecting current and prospective student insights as well as analyzing the marketing and enrollment pipeline from first touch to census date and on through key student retention and completion milestones. b. The firm will identify key performance indicators as benchmarks which will allow the College to track progress and measure performance throughout the pipeline. 2. Enrollment Marketing: a. BSC seeks a firm to develop specific enrollment marketing strategies, establish quantifiable enrollment goals, implement the enrollment marketing plan, establish analytics for campaigns and monitor, evaluate, conduct situational analyses refreshes, and modify the enrollment marketing plan as necessary for the remainder of the contract period. 3. Brand Campaign: a. BSC seeks a firm to develop a unique branding campaign and assets tied to growing enrollment for BSC. 4. Media Planning and Buying: a. BSC seeks a firm to build a strategic media plan to include digital marketing as well as traditional marketing.
