Specifications include, but are not limited to: The successful offeror will produce materials highlighting the availability of a continuum of services, including HCBS with the goal of serving people in the most integrated setting to meet their needs. The materials, campaign logo, and theme should be designed to target two separate audience groups. The first target audience is older adults and adults with disabilities who may require services and supports now or in the future. The second target audience is the informal supports (family, friends, neighbors) of older North Dakotans receiving services and supports or who may need services and supports in the future, typically the adult children of such older individuals, but may also include spouses, siblings, grandchildren, and other caregivers.